Targeted advertising on a network of vertical content properties.
AdvertisingML operates editorial and comparison properties across regulated, high-intent consumer verticals. We connect advertisers directly with consumers researching insurance, financial, education, and home services decisions — with full TCPA, CAN-SPAM, and CCPA compliance built into every lead, click, and call.
- No long-term contracts
- ZIP-level targeting
- Real-time delivery
- Consent metadata
- Multi-seller disclosure
- Suppression list
- State-law layer
Three things, every property, every lead.
The network is built around vertical-pure inventory, captured under documented consent, delivered to the systems your team already uses.
First-party intent traffic
Consumers reaching our content properties through organic search, comparison content, and curated partnerships.
Vertical-pure lead capture
Each property is built around a single decision (e.g., comparing auto-insurance quotes), producing leads with clear intent metadata.
Compliance baseline on every form
TrustedForm Certify on every submission. Multi-seller consent disclosures. Suppression list honored across the network.
Verticals we cover.
Each vertical is supported by dedicated editorial properties with vertical-pure traffic and compliant lead capture.
Insurance
Auto, home, health, lifeComparison content and quote-driven lead capture for licensed carriers and agents. Real-time delivery with state filters and consumer-attested licensing acknowledgment.
Personal Finance
Loans, credit, refinancePersonal-loan and credit-card comparison properties matched to licensed lenders and issuer affiliate programs. Soft-pull friendly, FICO-band filterable.
Education
Career, certifications, online programsEditorial comparison of certification and degree programs across in-demand career paths. Program inquiries delivered to admissions teams in real time.
Home Services
HVAC, plumbing, roofing, solarService-area-targeted matching between homeowners researching repairs or upgrades and licensed local contractors. Phone-call or form-fill delivery.
Why advertisers choose AdvertisingML.
Vertical-pure inventory
Each editorial property is built around a single decision. No mixed-intent rotation, no display-network arbitrage. The lead you receive matches the page they came from.
Compliance done before you connect
TrustedForm Certify captures consent metadata on every form. CCPA/CPRA disclosures, FCC-compliant multi-seller consent language, and CAN-SPAM-aware fulfillment workflows are in place at the network level.
Real-time delivery, your stack
Leads delivered via webhook POST, REST API, or CRM push (Salesforce, HubSpot, Pipedrive). No proprietary dashboards required — the inventory works with the systems your team already uses.
Transparent pricing per vertical
Published CPL bands per vertical and tier. No mystery floors, no auction-only pricing. Set your bid, set your filters, pause anytime.
Return-credit on invalid leads
Documented invalid-lead criteria with a 48-hour review window. Disconnected numbers, duplicates, and wrong-state submissions credited automatically.
Built for regulated verticals
Insurance, personal finance, and home services are TCPA-sensitive verticals. Our infrastructure was designed for that reality, not adapted to it.
Ready to see inventory in your vertical?
Get the current rate sheet, sample lead schema, and a vertical-specific delivery walkthrough.