Network — AdvertisingML

How the network is organized

Each vertical maintains a set of editorial and comparison properties. Consumers arrive through organic search, comparison content, native distribution, and curated content partnerships. When they're ready to take action, they submit information through a TrustedForm-certified form. Leads are matched in real time to advertisers based on stated need, geography, demographic eligibility, and licensing posture.

Insurance

Auto · Home · Health · Life

Comparison and educational content for consumers researching insurance options. Lead capture integrated with licensed-carrier delivery, state filters, and consumer-attested licensing acknowledgment.

Typical advertiser:: Licensed insurance carriers, independent agencies, MGAs
CPL range:: $8 – $40 (shared) · $25 – $85 (exclusive)
Delivery:: Real-time POST · Email · CRM push

View vertical → Personal Finance

Personal loans · Credit cards · Refinance

Comparison content and decision support for personal-loan and credit-card shoppers, matched to licensed lenders and issuer-direct affiliate programs.

Typical advertiser:: Licensed lenders, NMLS-registered originators, issuer-direct programs
CPL range:: $5 – $30 (shared) · $25 – $75 (exclusive)
Delivery:: Real-time POST · Email · CRM push

View vertical → Education

Career programs · Certifications · Online degrees

Editorial comparison of certification and degree programs across in-demand career paths. Program inquiries delivered directly to admissions teams.

Typical advertiser:: Accredited institutions, certification providers, bootcamps
CPL range:: $15 – $60 (shared) · $35 – $120 (exclusive)
Delivery:: Real-time POST · Email · CRM push

View vertical → Home Services

HVAC · Plumbing · Roofing · Solar

Service-area-matched introductions between homeowners researching specific projects and licensed local contractors. Phone-call or form-fill delivery.

Typical advertiser:: Licensed local contractors, regional service operators
CPL range:: $10 – $50 (shared) · $30 – $150 (exclusive)
Delivery:: Real-time POST · Phone-call delivery · CRM push

View vertical →

Baseline standards across the network

Editorial content depth. Each property maintains substantive editorial coverage of its vertical — not thin landers.
TrustedForm Certify on every form. ActiveProspect's TrustedForm script captures consent metadata on every consumer submission. Certificate URLs flow to advertisers alongside lead data.
Multi-seller consent disclosures. Consent language follows the post-IMC v. FCC framework, with our maintained partners list linked from each consent disclosure.
State-law layered compliance. FL Mini-TCPA, OK Telephone Solicitation Act, WA TCPA, and similar state-level requirements are honored in addition to federal TCPA + CAN-SPAM baselines.
Network-wide suppression list. Opt-out requests propagate across all properties and to all delivery partners within ten business days.
CCPA/CPRA/VCDPA conformance. Full data-subject request workflow operational at /do-not-sell.