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Compare quotes →Home services vertical.
AdvertisingML operates editorial properties serving homeowners researching service, repair, and upgrade decisions. Inventory is delivered to licensed local contractors and regional service operators in real time via form-fill or pre-qualified phone-call transfer, with service-area, project-scope, and timeline filters.
Sub-verticals.
- 01
HVAC (heating, ventilation, air conditioning)
Editorial comparison content for homeowners researching system replacement, new installations, maintenance contracts, and emergency repair. Filters include service zip, project urgency, system type, fuel source, and homeownership status.
- 02
Plumbing
Decision-support content for repair, installation, and water-heater replacement projects. Filters include service zip, project scope, urgency, and homeownership status.
- 03
Roofing
Comparison content for homeowners shopping repair, full replacement, and insurance-claim-driven projects. Filters include service zip, project type, insurance involvement, and roof age estimate.
- 04
Solar (residential)
Editorial coverage of residential solar installation, lease vs. purchase decisions, and battery storage. Filters include service zip, average monthly electric bill, roof posture, and financing preference. Note: 2026 demand outlook is reduced post-federal-tax-credit sunset; we curate carefully.
- 05
Windows & doors
Comparison content for home-improvement consumers researching whole-home replacement projects. Filters include service zip, project scope, and timeline.
- 06
Kitchen & bath remodeling
Decision support for full-scope kitchen and bathroom remodel projects. Filters include service zip, budget band, project scope, and timeline.
Lead schema (representative).
HVAC lead with phone-transfer option, shared tier. The complete schema is documented in the integration guide and varies by sub-vertical.
- JSON or form-encoded payload
- Webhook POST or REST API pull
- Phone-transfer delivery option
{
"lead_id": "aml_2026_HS...",
"vertical": "home_services",
"sub_vertical":"hvac",
"tier": "shared",
"delivery_type":"form_with_phone_transfer_offer",
"consumer": {
"first_name": "...", "last_name": "...",
"email": "...", "phone_e164": "...",
"address": { "state": "AZ", "zip": "85016" }
},
"vertical_data": {
"service_type": "system_replacement",
"urgency": "within_30_days",
"system_type_current": "central_ac_gas_furnace",
"homeowner": true,
"best_contact_window": "weekday_business_hours"
},
"consent": {
"trustedform_cert_url": "https://cert.trustedform.com/...",
"consent_language_version": "2026-05",
"consent_timestamp_iso": "...",
"ip": "..."
},
"source": {
"property_id": "home_services_us",
"user_agent": "...",
"session_id": "..."
}
} Pricing bands.
USD per accepted lead. Final bid set by advertiser within band.
| Sub-vertical | Shared | Exclusive | Phone-transfer |
|---|---|---|---|
| HVAC | $15 – $50 | $35 – $120 | $50 – $180 |
| Plumbing | $10 – $35 | $25 – $85 | $40 – $140 |
| Roofing | $20 – $65 | $45 – $150 | $60 – $200 |
| Solar (residential) | $40 – $120 | $90 – $280 | $120 – $400 |
| Windows & doors | $15 – $45 | $35 – $110 | $50 – $160 |
| Kitchen & bath remodeling | $25 – $75 | $55 – $180 | $80 – $250 |
Bands reflect typical advertiser bids at our floor configurations. Phone-transfer leads are priced higher because the consumer is live on the line at delivery and disclosure has been played.
Compliance for the home services vertical.
TrustedForm Certify
On every lead form. Cert URL delivered alongside lead payload.
Contractor licensing attestation
Where state or local licensing is required (HVAC, plumbing, electrical, roofing in most states), advertisers attest to active licensing in every service area they buy leads for. License numbers documented and reviewed annually.
Multi-seller consent disclosure
With our maintained partners list, per post-IMC v. FCC framework.
State-law layered compliance
Across TCPA, mini-TCPAs, and state-specific home-services consumer protection statutes.
Service-area accuracy
Leads are routed only to advertisers whose stated service area includes the consumer's zip code.
Phone-transfer call recording
Phone-transferred consumers are placed on calls with consent disclosure played at transfer.
3 – 5 business days, end to end.
Required documentation: contractor license certificates per state, EIN, primary signer details, service-area zip list, and your preferred delivery endpoint (REST POST URL, phone-transfer DID, or named CRM).
home@advertisingml.com