Education vertical.
AdvertisingML operates editorial properties serving prospective students researching career certifications, online degree programs, and skills bootcamps. Program inquiries are delivered to admissions teams in real time with full program-of-interest, modality, and start-window metadata.
Sub-verticals.
- 01
Career-aligned online degrees
Editorial comparison of online associate, bachelor's, and master's programs in healthcare, business, IT, education, and trades-adjacent fields. Filters include program type, modality (fully online vs. hybrid), start window, and self-disclosed education prior.
- 02
Professional certifications
Decision-support content for certifications in IT (CompTIA, AWS, Cisco), healthcare (CNA, phlebotomy, CMA), trades (HVAC, electrical), and business (PMP, Six Sigma, SHRM). Filters include certification target and intended use.
- 03
Coding and tech bootcamps
Editorial comparison of full-stack, data science, UX, and cybersecurity bootcamps. Filters include modality, financing posture (income-share agreement preference, loan posture, employer-paid), and start window.
- 04
Vocational training
Comparison of in-person and hybrid vocational programs (HVAC, welding, commercial driving, medical assisting). Filters include location, modality, and start window.
Lead schema (representative).
Program-inquiry lead, shared tier. The complete schema is documented in the integration guide and varies by sub-vertical.
- JSON or form-encoded payload
- Webhook POST or REST API pull
- CRM push to Salesforce, HubSpot, Pipedrive
{
"lead_id": "aml_2026_ED...",
"vertical": "education",
"tier": "shared",
"consumer": {
"first_name": "...", "last_name": "...",
"email": "...", "phone_e164": "...",
"address": { "state": "NC", "zip": "28202" },
"dob_year": 1992
},
"vertical_data": {
"program_category": "healthcare",
"program_type": "associate_degree",
"field_of_interest": "nursing",
"modality_preference": "fully_online",
"start_window": "next_90_days",
"highest_education": "high_school",
"financing_interest": ["federal_aid", "employer_tuition"]
},
"consent": {
"trustedform_cert_url": "https://cert.trustedform.com/...",
"consent_language_version": "2026-05",
"consent_timestamp_iso": "...",
"ip": "..."
},
"source": {
"property_id": "career_programs_us",
"user_agent": "...",
"session_id": "..."
}
} Pricing bands.
USD per accepted inquiry. Final bid set by advertiser within band.
| Sub-vertical | Shared | Exclusive | Enrolled |
|---|---|---|---|
| Career-aligned online degrees | $20 – $60 | $45 – $120 | $400 – $1,200 |
| Professional certifications | $15 – $40 | $30 – $85 | $80 – $300 |
| Coding / tech bootcamps | $25 – $75 | $55 – $160 | $500 – $2,000 |
| Vocational training | $18 – $50 | $40 – $100 | $200 – $700 |
Bands reflect typical advertiser bids at our floor configurations. Enrolled-tier pricing recognizes the higher contract value of confirmed enrollments and is paid out on a documented enrollment event from the institution's SIS.
Compliance for the education vertical.
TrustedForm Certify
On every inquiry form. Cert URL delivered alongside lead payload.
Accreditation attestation
Institutional advertisers attest at onboarding to current accreditation by a recognized accrediting body (regional accreditor, DEAC, ACICS-successor agencies, etc.). Documentation reviewed annually.
FTC for-profit education disclosure
All inquiry forms for for-profit programs include the FTC-recommended disclosure language regarding outcomes, completion rates, and accreditation status of the program.
Multi-seller consent disclosure
With our maintained partners list, per post-IMC v. FCC framework.
Gainful-employment-aware filtering
Where applicable, programs that fail to meet federal gainful-employment outcome thresholds are excluded from delivery rotation.
State authorization tracking
Programs are matched to consumers only in states where the institution is authorized to enroll students.
5 – 10 business days, end to end.
Required documentation: current accreditation evidence, state authorization listing, EIN, primary signer details, admissions team delivery endpoint, and outcomes data for required FTC disclosures.
education@advertisingml.com