Education vertical — AdvertisingML

Sub-verticals

Career-aligned online degrees: Editorial comparison of online associate, bachelor's, and master's programs in healthcare, business, IT, education, and trades-adjacent fields. Filters include program type, modality (fully online vs. hybrid), start window, and self-disclosed education prior.
Professional certifications: Decision-support content for certifications in IT (CompTIA, AWS, Cisco), healthcare (CNA, phlebotomy, CMA), trades (HVAC, electrical), and business (PMP, Six Sigma, SHRM). Filters include certification target and intended use.
Coding and tech bootcamps: Editorial comparison of full-stack, data science, UX, and cybersecurity bootcamps. Filters include modality, financing posture (income-share agreement preference, loan posture, employer-paid), and start window.
Vocational training: Comparison of in-person and hybrid vocational programs (HVAC, welding, commercial driving, medical assisting). Filters include location, modality, and start window.

Lead schema (representative)

Program-inquiry lead, shared tier:

{
    "lead_id": "aml_2026_ED...",
    "vertical": "education",
    "tier": "shared",
    "consumer": {
        "first_name": "...", "last_name": "...",
        "email": "...", "phone_e164": "...",
        "address": { "state": "NC", "zip": "28202" },
        "dob_year": 1992
    },
    "vertical_data": {
        "program_category": "healthcare",
        "program_type": "associate_degree",
        "field_of_interest": "nursing",
        "modality_preference": "fully_online",
        "start_window": "next_90_days",
        "highest_education": "high_school",
        "financing_interest": ["federal_aid", "employer_tuition"]
    },
    "consent": {
        "trustedform_cert_url": "https://cert.trustedform.com/...",
        "consent_language_version": "2026-05",
        "consent_timestamp_iso": "...",
        "ip": "..."
    },
    "source": {
        "property_id": "career_programs_us",
        "user_agent": "...",
        "session_id": "..."
    }
}

Pricing bands (USD per accepted inquiry)

Sub-vertical	Shared	Exclusive	Enrolled
Career-aligned online degrees	$20 – $60	$45 – $120	$400 – $1,200
Professional certifications	$15 – $40	$30 – $85	$80 – $300
Coding / tech bootcamps	$25 – $75	$55 – $160	$500 – $2,000
Vocational training	$18 – $50	$40 – $100	$200 – $700

Compliance for the education vertical

TrustedForm Certify on every inquiry form. Cert URL delivered alongside lead payload.
Accreditation attestation. Institutional advertisers attest at onboarding to current accreditation by a recognized accrediting body (regional accreditor, DEAC, ACICS-successor agencies, etc.). Documentation reviewed annually.
FTC for-profit education disclosure. All inquiry forms for for-profit programs include the FTC-recommended disclosure language regarding outcomes, completion rates, and accreditation status of the program.
Multi-seller consent disclosure with our maintained partners list.
Gainful-employment-aware filtering. Where applicable, programs that fail to meet federal gainful-employment outcome thresholds are excluded from delivery rotation.
State authorization tracking. Programs are matched to consumers only in states where the institution is authorized to enroll students.

Onboarding

Education vertical onboarding takes 5 – 10 business days due to accreditation and state-authorization verification. Required documentation: current accreditation evidence, state authorization listing, EIN, primary signer details, admissions team delivery endpoint, and outcomes data for required FTC disclosures.

Start at /advertise or contact education@advertisingml.com.