Advertise on AdvertisingML.
Targeted lead and click inventory from our owned-and-operated content network, delivered to your CRM in real time. No mystery floors, no display arbitrage, no opaque rotations. Set your filters, set your bid, pause anytime.
How it works.
Six steps from application to your first delivered lead. End-to-end, 3 – 10 business days depending on vertical.
- STEP 01
Sign up & verify
Create an advertiser account, complete entity verification, upload required vertical-specific documentation (insurance producer license, NMLS registration, contractor license, accreditation evidence). Verification typically takes 3 – 10 business days depending on vertical.
- STEP 02
Configure filters
Choose your verticals, sub-verticals, and geographic coverage (state, county, or zip-level). Set demographic and vertical-specific filters (age band, FICO band, project scope, etc.). Filters can be updated anytime.
- STEP 03
Set your bid & fund the account
Set your per-lead bid for each filter combination. Minimum opening account balance: $250. Funding via ACH, wire, or major card. Bid up or down at any time — changes take effect on next eligible delivery.
- STEP 04
Receive leads in real time
Leads delivered within 2 seconds of consumer submission. Delivery options: webhook POST (JSON or form-encoded), REST API pull, CRM push (Salesforce, HubSpot, Pipedrive, Zoho — direct integrations), or email with structured payload.
- STEP 05
Review & credit
Documented invalid-lead criteria: disconnected number, duplicate within 30 days, wrong state, wrong vertical, deceased consumer. 48-hour review window from delivery timestamp. Credits applied to account balance automatically.
- STEP 06
Optimize & scale
Dashboard shows your accept rate, contact rate, and effective CPL by filter combination. Adjust filters and bids based on what's working. Pause campaigns anytime. No long-term contracts.
Account-level economics.
AdvertisingML uses a transparent published-band pricing model. Each vertical has a documented CPL range for shared, exclusive, and (where supported) phone-transfer or approved-funded tiers. Your effective price is the bid you set within that range; you compete on bid against other advertisers with similar filters.
Tiers explained.
Shared
Lower CPLLead delivered to up to three advertisers matching the consumer's stated need. Consumer is informed they may be contacted by multiple providers (multi-seller consent disclosure). Lower per-lead price, faster contact rate from at least one advertiser.
Exclusive
Higher CPLLead delivered to a single advertiser. Higher per-lead price. Recommended for advertisers with established sales follow-up capacity.
Phone-transfer
Highest CPLConsumer is offered a live phone connection to an available advertiser. Available in insurance and home services verticals where call-driven sales workflows are standard. Highest per-lead price, highest connect rate.
Approved-funded
Performance-onlyIssuer or lender pays only on approved application or funded loan. Routed through issuer-direct affiliate programs (Bankrate, Impact, CJ-integrated programs). Personal finance only.
What we don't do.
- We don't run display arbitrage or rotate inventory across unrelated verticals.
- We don't aggregate from third-party publishers without disclosure — every property in our network is owned and operated.
- We don't accept advertisers whose vertical licensing posture is incomplete.
- We don't deliver leads to states or jurisdictions where the advertiser is not authorized to operate.
- We don't sell aged leads as fresh. Aged-lead inventory, where it exists at all, is delivered as aged with explicit timestamp.
Talk to our team for a vertical-specific walkthrough.
Get a sample of recent lead inventory in your geography, and a rate sheet tuned to your filter setup.