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About

Editorial publishing, built for advertisers in regulated verticals.

AdvertisingML was founded on a simple thesis: advertisers in regulated verticals — insurance, lending, education, home services — pay a high premium for clean, intent-matched inventory, and most existing networks fail to deliver it reliably.

Approach

Our approach.

We operate a network of owned editorial properties, each built around a single consumer decision in a single vertical. A consumer arrives at one of our properties through organic search, comparison content, or curated content distribution. They engage with editorial material about the decision they're researching. When ready, they submit information through a TrustedForm-certified lead form with full TCPA-compliant consent disclosures.

That lead is delivered in real time to advertisers we've matched to their stated need — by vertical, geography, demographic eligibility, and licensing posture. Advertisers receive vertical-pure inventory with documented consent metadata. Consumers receive offers from companies actually able to serve their specific situation.

Every property we operate is built to a baseline standard: real editorial content (not thin landers), TrustedForm certification on every form, FCC-compliant multi-seller consent disclosures, CCPA/CPRA-conformant privacy practices, and full suppression-list honoring across the network.

Pillars

Four operating commitments.

  1. 01

    Owned editorial properties.

    Each property is built around a single consumer decision in a single vertical — substantive coverage, not thin landers.

  2. 02

    Documented consent on every form.

    TrustedForm Certify by ActiveProspect captures consent metadata on every consumer submission; cert URLs flow to advertisers alongside lead data.

  3. 03

    Network-wide compliance baseline.

    FCC multi-seller framework, state mini-TCPAs, CCPA/CPRA. Suppression list propagates within ten business days.

  4. 04

    Real-time matched delivery.

    Leads delivered to advertisers within 2 seconds, matched to stated need by vertical, geography, demographic eligibility, and licensing posture.

Founded 2026

An Alabama corporation, operated by Sheridan Media, Inc.

AdvertisingML launched in 2026 as the lead-generation publisher network operated by Sheridan Media, Inc., an Alabama-incorporated corporation. Our founding team has spent the prior decade operating across performance marketing, lead-gen compliance, and consumer-facing publisher infrastructure.

Leadership

Who's running this.

Sheridan Corey

FOUNDER & CEO

Sheridan leads AdvertisingML's strategy, product, and publisher partnerships. He is the founder of Sheridan Media, Inc. and has spent the prior decade building and operating consumer-facing media properties.

LinkedIn →

Head of Compliance

ACTIVELY RECRUITING

We are actively recruiting a Head of Compliance with TCPA, CAN-SPAM, and state-level lead-gen experience.

hiring@advertisingml.com →
Partners

Our partners.

AdvertisingML works with licensed insurance carriers and agents, NMLS-registered lenders, accredited education institutions, and licensed home-services contractors. A current list of named delivery partners is maintained at /partners for the purposes of FCC-compliant multi-seller consent disclosures.

Compliance

Compliance infrastructure.

Detailed posture on our compliance page. Briefly: TrustedForm on every form, multi-seller consent framework, state-mini-TCPAs honored in addition to federal baselines, revocations propagated within ten business days.