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Display advertising

Banner placements on vertical-pure content.

IAB-standard banner units placed inside editorial articles on the relevant vertical property. Brand-safe by construction, viewability-verified, direct buy with no programmatic skim. CPM or CPC.

Launch a campaign → See ad unit sizes
Ad unit sizes

IAB standard sizes supported.

Dimensions Unit name Typical placement
728×90 Leaderboard Above-the-fold + in-content
300×250 Medium rectangle In-content, end-of-article
160×600 Wide skyscraper Sidebar, desktop only
320×50 Mobile leaderboard Mobile top + sticky bottom
300×600 Half-page Sidebar, sponsorship tier

Standard file types: JPG, PNG, GIF, HTML5 (animated, ≤150 KB initial load). Click-tracking and impression-tracking pixel support. No autoplay video; no expandable units; no anchor units that block content.

How it works

What you get.

  1. 01

    Editorial adjacency, not network spray

    Banners appear in-context inside vertical content articles. Auto-insurance banners next to auto-insurance editorial. Brand-safe by construction; no ROAS-killing irrelevant placements.

  2. 02

    Viewability-verified

    Standard MRC viewability measurement included on every campaign. We report viewable impressions and viewable CPM; you pay on what was seen, not what was loaded.

  3. 03

    Direct buy, no programmatic middleman

    No SSP take-rate, no DSP minimums, no ads.txt drama. You buy direct from us; we deliver, measure, and invoice. Full transparency on placement and pricing.

  4. 04

    CPM or CPC pricing

    Choose the model that fits your goal. CPM for awareness; CPC for performance. Switch mid-flight if you want to test.

  5. 05

    Day-parted + geo-targeted

    Schedule by day of week and hour. Restrict by state, metro, or ZIP. Pause or resume from your dashboard.

  6. 06

    First-party reporting

    Daily delivery reports with impressions, viewable rate, clicks, CTR. CSV export or webhook delivery to your stack.

Onboarding

From submission to live in 2 – 3 business days.

Creative review checks brand-safety, file compliance, and technical specs. Once approved, your campaign goes live at the next scheduled flight start.

Day 0 Account setup + creative submission
Day 1 Creative review (brand-safety + tech)
Day 1-2 Flight scheduling + traffic verification
Day 2-3 Live + first reporting cycle
Start a display campaign →

display@advertisingml.com